Video content has become increasingly important for businesses. In January 2023, there were 2,514 million active monthly users of YouTube and 1,051 million active TikTok users.
With video content fast becoming a significant medium for everything from tutorials to marketing, it's no wonder many are diving into the world of videography.
You might be wondering how you can create your own video content on a small business budget. Is it even possible to create content that looks professional without breaking the bank?
This simple guide will show you the best way to make a video on a budget.
Planning and pre-production: building the foundations
Identify the purpose and target audience
Before you even start filming, it's essential to identify the purpose of your video. Are you making a tutorial for beginners? A marketing video to showcase a product? Knowing your target audience is paramount. When budgets are tight, you cannot afford to waste money 'talking' to people who are unlikely to be interested in what you have to say or sell. Once you have clarity on the content you want to capture, the process becomes smoother.
Choose your themes carefully
When deciding on what your video should be about, always lean into subjects you're passionate about. This passion translates on screen. People can often tell when someone is genuinely enthusiastic about what they are sharing. This is more engaging than any high-tech visual effect.
Developing a concept and script
While making impromptu clips has its charm, having a script ensures you stay on track. You don't necessarily have to pay a professional to write it for you. You can create a simple written plan of what you are going to say and do. This will mean you need fewer retakes and spend less time in post-production editing out your gaffs. This will help to keep your costs down.
Create a shot list and storyboard
The more organised you are from the start, the better. A shot list is a detailed breakdown of every shot you need. A storyboard, on the other hand, is a visual representation of how each shot would look. Think of it as a comic strip of your video.
Secure the equipment and props
You don't need a Hollywood setup to create awesome content. Sometimes, all you need is your phone and clear daylight. In fact, before investing in expensive equipment and professional writers or voice-over artists, you should test your concept first with a more 'homegrown' approach. Just make sure that whatever equipment you choose is in good working condition. For props, look around your home or borrow what you need. Creativity is key here in keeping costs to a minimum.
Think about some DIY tricks when you attempt to make a movie. For instance, instead of investing in an expensive dolly, use a wheelchair or even a skateboard to get that smooth movement shot. A piece of metallic cardboard can become a reflector to improve the lighting, and a simple pillow can act as a stabiliser when shooting hand-held.
Selecting a suitable location for your video
You don't need to hire out an expensive location. Choose a location that adds value to your content. For example, a simple 'behind the scenes tour' of your workshop can be more relevant and interesting than a 'manufactured' set up.
If you are taking a series of still shots, a simple background often works best. Make sure the places are free from unnecessary noise and disturbances to avoid costly re-takes.
Invest time learning techniques and hacks that will save time and money
There are countless tutorials available online on everything from how to create a YouTube channel to advanced videography techniques. Investing time in learning some of these can save you a lot of money in the long run. Platforms like YouTube itself are a goldmine for educational content.
Production: the action phase
Set up the scene
Before pressing the 'record' button, ensure your setup looks professional. This might mean tidying up your shooting space or adjusting the props and lighting. Taking your time to make sure everything looks and sounds right will save valuable time and money later.
Natural light is your best friend when you're looking to make a video on a budget. It's free and, when used right, can make your content look top-notch. As for sound, avoid filming on windy days if outdoors, and if indoors, ensure your environment is quiet.
Use an affordable camera or a smartphone
These days smartphones and digital cameras can capture content that rivals expensive videography cameras. The key is knowing how to use them. There is a wealth of online tutorials that will teach you tips and tricks that can get your smartphone footage looking professional.
Shoot multiple takes
It's always better to have more footage than you need. By shooting many takes, you have a better chance of getting that perfect shot.
Post-production: polishing your content
Select your video editor
Once you're done filming, it's time to edit. There are several free or low-cost video editors available, perfect for beginners. Do some research and find one that meets your needs. For instance, video editor by Movavi stands out as a budget-conscious option for videographers seeking a tool that combines ease-of-use with robust features.
Whether you're piecing together clips for a personal vlog or crafting a marketing video, Movavi provides a comprehensive suite of editing tools, transitions, and effects without the professional software price tag. Its affordability, coupled with its impressive functionality, makes it a popular choice for those who want to create high-quality videos without breaking the bank.
Add transitions, effects, and titles
Adding transitions and effects can make your video flow better and look more professional. Subtitles can improve the accessibility of your content for those with additional needs. However, remember that sometimes, less is more.
Enhance audio quality by adding music or a voice-over
Your audio is just as important as your visuals. It is possible to add royalty-free music from a number of platforms helping you avoid further costs. If you decide to add a voice-over, make sure it's clear and audible. You can even do this yourself for free using the script you have written.
Publishing and promoting your video on YouTube
How to create a YouTube channel
Starting your own YouTube channel is straightforward and, best of all, free! Sign into YouTube with a Google account, click on the user icon, and click "Create a channel". Personalise your account by adding a profile photo (or company logo) and description. Your aim should be to make the channel recognisably yours.
Once your video is ready, post it to your channel. Over time, as you add more content and engage with viewers, you'll see growth in the number of subscribers and views.
Add a thumbnail and description
Your video's thumbnail is the first thing potential viewers see. Make sure your copy and image is captivating – it is essentially a free marketing opportunity for your business. Putting a high-quality photo with some text overlay can entice viewers to click on your video. Similarly, the description should be detailed, containing keywords related to your content.
Engage with comments
Once you post your video, viewers might leave comments. Engage with them. Answer questions, thank viewers for compliments, and address criticism professionally.
Stay consistent
If you're looking to grow on platforms like YouTube, consistency is key. Regularly posting content keeps your audience engaged and increases the chances of your channel getting noticed. This in turn can equate to more enquiries and sales, boosting your bottom line.
Monetise your content smartly
Once you've started getting a reasonable number of views, think about monetising your video content. This doesn't necessarily mean bombarding your viewers with ads. It could be as simple as creating themed merchandise or offering related content for a small fee.
Collaborate
Collaborations can significantly boost the reach of your content. Collaborating with fellow creators can lead to cross-promotion, allowing you to tap into each other's audience and extending your reach.
Understand SEO and YouTube analytics
Understanding how SEO works can help your content reach its intended audience. Using the right keywords, titles, and descriptions can drastically increase your video's visibility. Moreover, familiarising yourself with YouTube analytics can provide insights into viewer behaviour and interests. This allows you to adapt your content accordingly, improving customer loyalty and boosting sales.
Wrapping up
In summary, while making a video on a budget might seem daunting initially, with the right approach and dedication, you can produce content that stands out without breaking the bank.
Remember, the heart of any video is its content and message. With persistence and passion, you can turn your visions into reality. Whether you're aiming for a viral YouTube post or a simple personal project, the world of videography awaits you with open arms. Dive in, learn continuously, and most importantly, enjoy the journey.
Copyright 2023. Featured post by Ron Stefanski, college professor turned successful online business owner. Having helped hundreds of thousands of people create and market their own online business, he is now sharing his knowledge and experience through his website, OneHourProfessor.com, and is enabling others to start their own business journey.