Whether you're a large or small business, making life easier for your customers plays a key role in providing a great service. One way to enhance your clients' experience with you is to simplify the way they pay you online – while ensuring you maintain secure payment services.
In the digital age, data security is becoming increasingly important to customers; unsurprisingly, they want to know they can trust a business to look after their precious payment information.
By encouraging them to pay via Direct Debit, you can cover both of these bases at once. Most of us already know what Direct Debit is, but many haven't considered its full value for customers when it comes to making payments online. It's not just a straightforward way for customers to pay you, it also offers a number of security benefits – and it enables you to offer a better quality of service. Let's take a closer look at why your customers should pay online via Direct Debit.
1. More secure payment services
Did you know that if customers think a website has poor security, customers may fail to complete payment? In fact, up to 58% of customers say they fail to complete a payment due to security concerns, so ensuring secure payment services is a good way to increase consumer confidence in your business.
Thanks to modern encryption and secure firewalls, Direct Debit is a very safe way to pay – particularly when you make the most of innovative secure payment services which offer military-grade security, and online service providers make this incredibly easy to implement. Customer bank account information is encrypted at source, so your customers can be sure that their data is stored securely.
In addition, as with all Direct Debit payments, customers are covered by the Direct Debit Guarantee. This provides full cover for payments taken in error or as a result of fraud.
2. Simple set-up
Customers want you to make everything easy, and that goes for payment methods too. Direct Debits are hassle-free and easy to set up.
When your business has signed up with a secure payment services provider all your customers need to do is fill out an online Direct Debit mandate with their bank details – just once – and your business will be authorised to take payments from their account. When it comes to customer experience, payment pages will be mobile and tablet-friendly, so they can make arrangements anywhere, anytime.
Many people lead busy lives, and it can be tricky to stay on top of bills from month to month. Direct Debit eliminates this issue because it means that everything happens automatically, with their prior authorisation.
Offering this payment method to your customers can help lighten their load – and it's part of the reason why almost 80% of people in the UK have at least one Direct Debit in place. In fact, the average person has six. There's no need to remember the payment date; the correct amount will simply come out of their bank account on the agreed date, as per the Direct Debit mandate, and the amount can be adjusted if required.
Modern secure payment services specialising in Direct Debit make it easier than ever for your customers to pay online. With this smart system in place, they can buy from you with total confidence, and you can ensure your business gets paid on time, every time.