Business plan layout


Business women at work planning the layout of her business plan

It is essential to have a realistic, working business plan when you're starting up a business.

A business plan is a written document that describes your business, its objectives, its strategies, the market it is in and its financial forecasts. It has many functions, from helping you secure external funding to measuring success within your business.

How do I write a business plan?

Your business plan should be based on detailed information but should focus on the information the reader needs to know. It should not be a long document.

Before you start, you will need your financial information, market research - backing up the assertions you are making, information about your team and detailed product literature or technical specifications.

Your business plan will have six sections:

  • an executive summary - an overview of your business
  • your business - a description of what you sell and who to.
  • your marketing and sales strategy
  • your management team and personnel
  • your set up - what facilities and IT you have and how it how it helps you deliver your products or services
  • your financial plans and projections

This YouTube video will show you how to prepare a high-quality business plan using a number of easy-to-follow steps, and includes a template business plan.

Free guide – How to start your own businessFree guide - How to start your own business

Thinking of starting a business? It could be the best thing you ever did. Download our free step-by-step guide to getting the basics right, and you’ll also get an exclusive 10% off Microsoft Office 365 Business Premium to start your new venture off on the right foot.

Get your free guide

What does the * mean?

If a link has a * this means it is an affiliate link. To find out more, see our FAQs.