Getting paid and taking payments is a crucial part of running a your own business; and offering a range of ways to pay can help you boost your revenue. Whether you are a freelancer, a retailer or run an ecommerce website, here's how to get paid
Getting paid is the name of the game for any small business or sole trader. Whether you charge for work by invoice, take payments online or have a retail outlet where customers pay in person, you need to make sure it is easy for customers to pay you. Having the right payment process also allows you to manage your accounts and keep on top of your cash flow.
If you are paid for work after you have completed it, it's vital to minimise any delays. Late payment is a huge problem for small businesses, but there are lots of ways to improve your chances of being paid on time:
- Agree payment terms with your client in advance. Talk to your client about how they will pay and what the terms are right from the start.
- Do a credit check. It's simple to find out if new clients have a good credit record using an agency like Experian or Equifax.
- Send an invoice as soon as you can. This may sound obvious, but many busy business owners are slow to invoice or even forget to charge some clients because their invoice processes are inefficient.
- Include all the necessary information on the invoice. Invoices can easily get overlooked if they don't have the right information. This includes PO numbers, reference numbers and also your bank details.
- Provide a payment deadline. Under the Government's Late Payment Directive you can charge interest if payments are late, so make this clear on the invoice.
- Don't be slow to send reminders. If emails don't work, get on the phone and chase payment as soon as it is due. If necessary, send a formal letter.
There are lots of resources to help SMEs get paid on time. The Get Paid! guide from the Association of Chartered Certified Accountants (ACCA) is a great source of advice; and you can sign up to the Government's Prompt Payment Code, run by the Charted Institute for Credit Management (CICM).
Taking card payments
Many small firms, including retailers, still don't take card payments; and yet shoppers are increasingly keen to use cards rather than cash, especially with the arrival of contactless payments.
Although card payments carry costs for the merchant, there's no doubt that you will get more business by accepting them - research shows that one in five shoppers have left a store because they didn't take cards.
The first step is to choose what's known as an "acquirer" who will provide a card payment terminal and set up a merchant service agreement with you. The terminal provides you with authorisation to take payment, so you know that the card being used is not lost or stolen and that your customer has enough money in their account to make the purchase.
An acquirer will want to know about your business (where it is located and what you sell) as well as details of the number and type of transactions you are likely to carry out. There are often special packages for small businesses.
Most card payments are face-to-face (known as 'card present' transactions). But increasingly, consumers are buying goods online or over the phone. These are known as card-not-present transactions. When you take telephone orders, you can ask for the card's Card Security Code (CSC) on the back of the card to guard against a fraud.
Accepting payment in person
Card present transactions include: chip and pin; chip and signature; contactless; and magnetic stripe.
Contactless technology is a secure, quick and easy alternative to cash. It does not require a pin number to be entered; however, from time-to-time a chip and pin transaction will be requested in order to deter fraud.
Charges for taking credit and debit cards (known as interchange fees) vary. Credit cards are priced on a percentage of the value of the card transaction whereas debit cards are priced per transaction.
Each card scheme (such as Visa or MasterCard) will also have a different level of interchange fee for each of their card types.
If you want to give customers an itemised receipt before they pay the total then you may need an integrated point-of-sale terminal. Most retailers rent their terminal; the advantage of this is that it is serviced and updated by the provider.
If you need to provide a refund, you'll need to use the card that was used for the original transaction. Don't be tempted to offer cash or cheque refunds - this is a common way for fraudsters to get cash from a stolen card.
Your merchant card terminal can help you to keep a close eye on your daily sales activity. At an agreed time with your acquirer, you can print out the day's transactions which will show everything you've taken and any refunds you have given.
If you run an ecommerce business, you'll need an internet merchant number and a secure payment page where customers can provide their card details. A Payment Service Provider (PSP) provides this service and usually charges both a set-up fee and a per transaction fee.
As an additional security measure, you can use Verified by Visa or MasterCard SecureCode to ensure that transactions are not fraudulent. You can also offer other secure payment methods such as PayPal.
Make it clear on your website that you offer a secure payment process and protect customer data in order to encourage more people to buy from you online.